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The DTS Files is a premium content hub for interior designers who want to grow their businesses with expert-backed strategies, real-world consulting insights, and proven frameworks.

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ACTIONABLE BUSINESS STRATEGIES

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MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY

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PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

| ACTIONABLE BUSINESS STRATEGIES I MEMBERS-ONLY ARTICLES PUBLISHED WEEKLY | PRIVATE LIBRARY OF EXPERT INSIGHTS & ADVICE FOR INTERIOR DESIGNERS

PRICING, SYSTEMS & OPS Katie McFarlan PRICING, SYSTEMS & OPS Katie McFarlan

How Much of My Interior Design Team’s Time Should Be Billable?

Wondering how much of your team's time should actually be billable?

If you're trying to run a profitable design firm (without burning out your team or yourself), knowing the right billable hour targets for each role is essential. In this member-only article, we’re breaking down ideal billable percentages for junior designers, project managers, renderers, and even you as the business owner, plus what non-billable time is actually worth keeping on the calendar.

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PRICING Katie McFarlan PRICING Katie McFarlan
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Interior Designer Sales Tax Series Part 04 | Sales Tax Implications of Selling Retail Merchandise Versus Selling To-The-Trade Only Products

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Where interior designers source products and furnishings from impacts profitability and has sales tax implications, and we see a variety of approaches. Traditionally, interior designers purchase from manufacturers, showrooms, and other sources who sell to-the-trade exclusively. Interior designers typically need to show that they have a legitimate interior design business and that they have a sales tax permit that allows them to make tax exempt purchases.

But many interior designers also make purchases—on behalf of their clients—from retail outlets or shops that sell to the general public. They may make this choice for a variety of reasons: there isn’t a design center or to-the-trade only showrooms in the designer’s area, their clients desire merchandise from sources such as Pottery Barn or West Elm, it’s convenient to purchase from high-volume retailers such as Home Goods, or the interior designer sources vintage and antique items for their clients.

These sourcing choices have a significant impact on the amount interior designers can earn in markup on goods sold.

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PRICING Katie McFarlan PRICING Katie McFarlan
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Interior Designer Sales Tax Series Part 03 | Should Sales Tax be Added to Your Design Services Fees and/or Shipping Charges?

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Doing the right thing regarding sales tax can be challenging for small business owners. But most business owners do want to do the right thing. And even more business owners want to avoid the risk for tax audits, tax penalties, and payment of back taxes. So in this article we’re going to make sure interior designers are aware of their responsibility. 

If you are purchasing to-the-trade-only tangible goods, and selling them to your clients, you already will have a sales tax permit (that allows you to make purchases without paying sales tax), and should understand how to invoice your clients for the appropriate amount of sales tax on sales, and how and when to remit those tax dollars to your state Department of Revenue for state and local sales tax. For any interior designer who needs a refresher on these sales tax basics, please read this post that covers all this need-to-know information. 

Calculating sales tax on a product or service  is fairly simple. First you need to determine whether the item or service is taxable, and if so, you need to know the applicable tax rate. Most states’ Department of Revenue websites include a sales tax calculator (look for something called Sales Tax Rate Calculator, or look for Calculate Sales Tax Rate). By entering the applicable zip code, you can find the correct tax rate for that area. 

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PRICING Katie McFarlan PRICING Katie McFarlan
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Interior Designer Sales Tax Series Part 02 | Understanding Sales Tax Nexus for Out-of-State Sales

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Sales tax is often a topic that prompts questions among interior designers. And we don’t blame you. No business owner wants to get it wrong and risk tax audits and/or penalties.  

For an overview of the basics of re-selling and related sales tax, see this blog post. And to dig into the particular sales tax rates you need to charge your in-state clients, read here

Another complex topic that needs to be tackled is how and when to tax out-of-state clients and purchasers. 

We also cover the protocol if your business is in an origin-based state but your client is an a destination-based state.

Ah, the joy of taxes. But we’ve got you covered! Subscribe to The DTS Files to unlock this post.

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PRICING Katie McFarlan PRICING Katie McFarlan
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Interior Designer Sales Tax Series Part 01 | Origin-Based Versus Destination-Based Sales Tax: Which One Applies to Your Business?

This sales tax blog series was written by Dakota Design Company and evaluated by CVW Accounting, 2/24/25.

Sales tax is a complex topic, and one that prompts many questions from interior design business owners. This post is part one of our Sales Tax Blog Series.

First, if you are purchasing to-the-trade-only products, and selling them to your clients, you already will have a sales tax permit (that allows you to make purchases without paying sales tax). You should understand how to invoice your clients for the appropriate amount of sales tax on transactions and how and when to remit the sales tax you collect to your state Department of Revenue for state and local sales tax. For any designer who needs a refresher on these sales tax basics, please read this post that covers all this need-to-know information. 

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CLIENT EXPERIENCE, PRICING Katie McFarlan CLIENT EXPERIENCE, PRICING Katie McFarlan

Why Your Interior Design Projects Feel Incomplete (And How to Fix It for Good)

You’ve finally made it to the end of a project, the furniture is installed, everything is in place… and yet, something feels unfinished. The excitement you expected from your client? Yes, they love it, but there’s still something left to be desired.

And, maybe they don’t fully realize it, but you do. Because YOU know the power of styling.

When styling and accessorizing aren’t part of your interior design process, the project never truly feels complete. Read more to learn why.

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SYSTEMS & OPS, PRICING Katie McFarlan SYSTEMS & OPS, PRICING Katie McFarlan

The Interior Designer’s Guide to Navigating Construction Costs with Clients

One of the questions interior designers ask us all the time is, “How should I help my client budget for their construction project?”

At Dakota Design Company, we're all about knowing your numbers and ensuring your clients have a full understanding of what their project will actually cost. 

Because let’s be real, there’s nothing worse than starting a project thinking it’ll be $40K, only to find out you’re actually looking at $150K by the time everything's done. 

No one wants to get hit with a surprise like that.

So, let’s dive into this: How do you help your clients budget for projects with construction?

Join The DTS Files for my advice and insights.

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ACCESS A PRIVATE LIBRARY OF EXPERT ADVICE for INTERIOR DESIGNERS

My strategies have shaped the way thousands of interior designers and luxury service providers do business.

Inside The DTS Files, you’re getting the original insights straight from the source—tested, refined, and backed by my experience working with 100+ design firms.

And because this is a members-only space, I can go deeper than ever before—sharing the real strategies that help designers build profitable, sustainable businesses with confidence.

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PRICING PLAYBOOK for INTERIOR DESIGNERS

The Complete Guide to Pricing Your Design Services

Grab my pricing playbook, The Complete Guide to Pricing your Interior Design Services, to learn:

  • the six most common pricing models for designers

  • who each one is best for, and

  • how to know if your pricing model is broken

NEED BUSINESS SUPPORT ASAP?

SHOP TEMPLATES

Plug-and-play templates, questionnaires, processes, and guides for interior designers who want to stop reinventing the wheel with every new project.

The Design Library helps you streamline client communication, set clear expectations, and protect your time—so you can spend less time in your inbox and more time designing. Inside, you’ll find:

✔ Professionally written client emails and marketing guides for every step of the process.
✔ SOPs to standardize service delivery and create a seamless, high-end experience.
✔ Contract templates with sample scopes to protect you, your team, and your clients.

What took me years to refine can be in your inbox in minutes.

*for interior designers only, not interior design business coaches, consultants, mentors, strategists.

SHOP WORKSHOPS & TRAININGS

Learn from my team (comprised of industry experts and educators) and me all the things they don’t teach in design school. And we know because two of the women on my team went to interior design school!

After consulting with and doing hands-on implementation for over 100 interior design business owners, I’ve seen what works (and doesn’t) across every business model imaginable. We are familiar with various software types, team structures of 1 to 20, and the challenges that are coming, whether you’re on your way to your first $100,000 or already making multiple millions.

On-demand trainings for your busy schedule.

*for interior designers only, not interior design business coaches, consultants, mentors, or strategists.

JOIN 16,000 DESIGNERS EVERY FRIDAY

Proven strategies and tools to streamline and elevate your interior design business.

COMPLIMENTARY QUIZ FOR INTERIOR DESIGNERS

Feeling stretched thin in your design business?

You’re busy—but is your business actually working for you? If you’re constantly putting out fires and second-guessing what to focus on next, this 2-minute quiz will show you exactly where to start.